Christalina

producer of God

The author of the technology of bright warm-ups in Instagram stories

I launch solid experts on social networks

Earned $ 11 000.000 for clients

Launched 9 experts simultaneously

Mentor to bloggers, experts, and entrepreneurs

50+ successful cases

Wrote over 200 pages of warm-ups in Notion in one launch

Created funnels and sales departments for 300+ clients

Conducted 6,303 consultations in 218 niches since 2011

$ 44.000 per 1,000 coverage in Instagram stories (from 9,000 coverage $ 368.000 in a launch)

Author of storytelling that sells for
$ 1,000,000 +

I am developing triggers for experts, not for launches

Experience in launching cold and warm traffic

Built 40+ brand promotion PR strategies

I teach system launches, bright warm-ups in Instagram , and soft sales

Kir Ulanov

Vlad Yasko

Yan Stashkevich

1

2

3

4

5

Genius

Collaborated with market leaders, made launches, consulted, wrote warm-ups in social media

Aleks Yanovsky

Collaborated with market leaders, made launches, consulted, wrote warm-ups in social media

Andrey Parabellum

Ivan Zimbitskiy

Andrey Parabellum

I build long-term relationships with experts: the average duration of cooperation (client LTV) is 1.8 years

High launch standards

I increase coverage: refining every meaning, letter, and visual of the warm-up

I follow agreements without missing deadlines and work with a team of professionals

I fulfill the promises that I make

System launches, projected fast-growing profits of $1 million per year

RESULT

$ 522 684

kirulanov

danil.grit

i.wolfprodaj

deni.digital

⚫ Coverage on the blogs of 4 experts: 9,000

⚫ No product line

⚫ No sales scripts

⚫ Incomplete team composition for launch

⚫ No concept of warming up

Starting point

Endpoint

Result

1st launch stage: a hybrid launch model
● Launch strategy through the "Close friends" of the four experts.
● Lead magnet — strategic session "Path".
● Sale of the "Source" tripwire.
● Sale of "OASIS" to "Source" participants.




2nd launch stage:
● Open warming-up in Instagram, presentation of "Evolution."
● Sale of the "OASIS" program during "Evolution" and opening of the sale in the Instagram stories of three experts.

3rd launch stage:
● Upselling of other products to program participants for 3 months.

Christalina's cases

⚪ The figure of $ 522 684 was achieved in several stages of the launch, using a hybrid sales model.

⚪ The "OASIS" program for production and launches in social networks was launched from scratch.

⚪ Performers were selected for the tasks of the 2nd launch stage.

⚪ The "OASIS" offer was created.

⚪ Logic for the first and second stage funnels was created.

⚪ Warm-ups for 4 experts were created in two stages.

⚪ Chains of selling letters and meanings were created: in email and chatbot.

⚪ Warm-ups were written for Telegram channels "Evolution" and "50 million launch".

⚪ Training work with the sales department was carried out. Scripts were written on the basis of Belford's Straight-line.

⚪ A product line was developed: "Path", "Water", "OASIS", "Evolution".

⚪ A scheme of the backend of the "OASIS" training course was created.

⚪ Presentations for the entire product line were created and filled.

⚪ Bonuses for the programs were written.

⚪ A module about light warm-ups was created for "OASIS."

Danil Grit - marketer

Kir Ulanov -
marketing auditor

Deni Digital - boss in the targeted advertisement

Ilya Volk - sales specialist

271 paid orders for $399,651

$ 106 878

tarapovsky

⚫ No marketing in the company

⚫ No marketing department

⚫ No customer profiles

⚫ Chaotic sales, through word-of-mouth recommendations

⚫ Long-established customer base

⚫ The presence of the website

⚫ Alexey had an Instagram account with 26,000 followers

⚫ No sales funnel

⚫ No lead magnets

Starting point

Endpoint

Result ⚡

● Target customer profiles were identified and formulated

● Competitors were analyzed

● Product line was created for each customer profile

● Backend product decomposition was done

● Marketing team was formed for three directions

● 4 employees in the marketing department

● Inbound lead generation was introduced for the first time in 10 years

● Three independent lead generation directions and funnels were created

● Russian Investment School (subsidiary company) achieved the sales plan

● Chatbot funnel with stable results was created

● YouTube channel was created and it meets lead-generation goals

● Cross-sectional analytics is conducted, and all metrics are tracked

● Regular planning system was implemented, metrics are monitored and corrections are made

● The website was upgraded, and a new logo was created

● Work was organized systematically and it produces measurable results — 40-50 meetings are held monthly.

⬤ Marketing department was created

⬤ System of launches was established in three directions

⬤ Sales department was created

⬤ Instagram was the most successful channel, the account grew from 26,000 to 165,000 followers

⬤ An Instagram account for a subsidiary company was created

⬤ Turnover — $ 106 878

Alexey Tarapovsky, Limassol

A financial advisor with a license from the Central Bank of the Russian Federation
Founder of Anderida Financial Group

$ 88 298

⚫ Mother of 6 children

⚫ State of loss of strength, weakness, and being overwhelmed by work

⚫ Dream of vacation

⚫ Inability to leave work behind

⚫ Difficulty with delegating tasks, as employees and partners are friends

⚫ Belief that "I am a woman and cannot lead, cannot be strict and consistent"

⚫ No one on the team met deadlines, they did poor work, but still received regular pay

⚫ Problems with fulfilling orders in production

⚫ No system for handling clients or attracting new ones

⚫ Sales came from wholesale deals

⚫ To buy on the website, customers needed to email, and products were displayed chaotically

⚫ Debts

⚫ Monthly turnover — $30,000

Starting point

Endpoint

Results

● A motivation system for managers, production workers, and partners/employees was created

● The straight-line sales system was implemented

● Product categories on the website by age group were created

● A product matrix was created: lead magnets were identified and promotions for trigger events were launched

● Product bundles/backends were created

● A new product line was created and production was launched

● New premises for production and office space were rented

● Checklist meetings based on the Rockefeller Habits were implemented

● Started making repeat sales to clients

● Simplified the processes of retail sales

● Installed Yandex.Cassa on the websites

● Consolidated three companies into one "The Good World of Our Childhood"

⬤ Errors in mindset were removed

⬤ Realized and accepted herself as a leader and entrepreneur: delegates tasks and doesn't micromanage employees

⬤ Contracts with major wholesale buyers were signed

⬤ Went on a trip with her husband and 6 children

⬤ Monthly turnover — $110,000

Natalya Granina, Moscow

Production and sale of wooden children's toys

$ 94 266

d2.interier

⚫ Insecurity and lack of support due to the loss of her husband

⚫ Was overworked and did almost everything herself

⚫ Business was not represented online

⚫ No sales scripts, sales staff were paid salary + commission

⚫ Store area — 85 sq. m

⚫ Employees: two salespeople and a driver-assembler

⚫ Net profit - $8,000/month

Starting point

Endpoint

Result

● Created customer profiles

● Created offline and online sales funnels

● Launched social media pages from scratch: Instagram — 80,000 followers and Facebook — 4,000 followers

● Two lead magnets and two landing pages for them were created

● Launched the lead generation process

● Weekly strategic sessions and daily planning meetings were implemented

● Implemented the straight-line sales system, scripted customer closing

● Created checklists that managers work with

● Implemented KPIs and a new motivation system in the sales department for 6 months tied to the plan

● Created business metrics, and defined own salary and bonuses from net profit.

⬤ Opened a new store with an area of 175 sq. m

⬤ Purchased a vehicle for delivering furniture to customers

⬤ +2 new employees

⬤ Overcame resistance from employees to working with scripts and checklists

⬤ Delegated tasks, resulting in more free time

⬤ More time for rest and travel

⬤ 100% plan fulfillment in 3 months

⬤ Sales volume — $118,000, growth — 65%

⬤ Net profit — $18,000

⬤ Orders from Instagram increased by more than $10,000

⬤ Emotionally: gained confidence, energy, inspiration, and new ideas

Veronica Datsyk, Kyiv

CEO at D2 Interior Design

$ 57 756

Galina Dobryakova, Moscow

Deposition and registration of copyright

⚫ No business processes, chaos

⚫ No clear offer

⚫ No understanding of how to lead the client along the client path and sales funnel and make profitable sales

⚫ No clear understanding of the target audience

⚫ No scripts

⚫ Direct sales. Lack of understanding of "why they are not buying, I have a great product for sale"

⚫ No processes for working with customers

⚫ Number of employees in the team — three

⚫ Average check — 250 rubles

Starting point

Endpoint

Result

● Analyzed competitors

● Identified target audience segments, narrowed them down

● Defined profiles of the necessary clients

● Three funnels for three customer profiles were developed

● Offers for the funnels were created

● Testing was conducted, and positive dynamics were observed

● Selling Straight Line scripts were developed

● Recorded several videos for warming up

● Prepared lead magnets

● The selling offer was tested on IT entrepreneurs, freelancers, and online schools

● The semantic core of the site was created

● SMM analytics was conducted, and a strategy for working with two social networks was developed

● A strategy and a plan for personal brand development were prepared. Spoke at two major business events

● Prepared an offer for partners

● Signed an agreement with the Russian Foundation for Basic Research (RFBR) (reaching 3600 Russian universities)

● Redesigned the website, wrote selling texts

● A chatbot for freelancers was created

● A selling consultation was developed, which is a starting point for selling

⬤ Started planning from the results

⬤ Productivity increased without stress

⬤ Became open to networking

⬤ Started taking steps in building the brand and managing social networks

⬤ Developed a habit of calculating forces and not doing too much at once

⬤ Implemented a habit of stopping and not doing what is ineffective

⬤ Got clarity on where she is heading and what she wants to achieve

⬤ More reviews from satisfied customers

⬤ Net personal income — 614,000 rubles

⬤ Average check — 25,000 rubles

⬤ Received contracts for 4.5 million rubles

$ 34 183

⚫ Didn't believe in creating a sales funnel for b2b

⚫ Had no sales department, only worked on incoming leads

⚫ Had no product presentation

⚫ Didn't even dream of entering the international market

Starting point

Endpoint

Result

● Created a vision, mission, purpose, and values for the business

● Created a sales department and scripts, hired new employees, implemented trainings

● Made a customer avatar

● Made the complete sales funnel — from lead magnet to backend

● Created a marketing department

● Implemented weekly employee meetings and strategic sessions

⬤ Within 2 weeks, took on 6 projects with a check from 500,000 to 1,700,000 rubles

⬤ Projects: Russian Post, singer Polina Gagarina, rapper Basta, a project at the Kremlin

Artem Adyrkhaev, Tver

FoxMotion video production studio

$ 31 298

interrio_oboi

⚫ Catastrophic overload

⚫ Lack of focus

⚫ Lack of money, irritability

⚫ The team fell apart

⚫ Moving to a new home, birth of a second child

⚫ No 100% confidence in himself and where he is heading

⚫ No employee motivation system

⚫ Working with only 2 people in the team

⚫ No tracking of business metrics

⚫ No sales plans

⚫ Social media presence is weak

⚫ No exercising, traveling, and reading books

⚫ Monthly Turnover — 921,000 rubles

⚫ Personal monthly income — 115,000 rubles

Starting point

Endpoint

Result

● Created a customer profile

● Described "before/after" of the customer

● Created a series of touches with customers

● Created a product matrix

● Hired a sales manager

● Increased Instagram target audience from 6,000 to 19,000 subscribers

● Learned how to close deals from social media

● Developed a sales cycle

● Implemented KPI — a new employee motivation system

● Introduced morning meetings focused on key figures

● Increased sales volume by 300% in the peak month

● Developed scripts for Straight Line managers

● Created a customer path and sales funnel

● Implemented sales plans

● Implemented metric tracking

⬤ Changed the terms of partnership

⬤ Started giving flowers and gifts to his wife

⬤ Clarified who is responsible for which processes

⬤ Sales increased by 45%

⬤ Ran a two-hour half-marathon

⬤ 4 people in the team

⬤ 4 vacations per year: Amsterdam, Milan, China

⬤ Became calmer and more confident

⬤ Improved relationships with people

⬤ Turnover per month — 2,994,000 rubles

Maxim Lozko, Kyiv

Interior decor and wallpaper studio Interrio

$ 87 016

igor_graf

Igor Graf, Odessa

Life-architect
Launch of personal coaching and the Breakthrough course

⚫ 6,000 Instagram followers

⚫ No funnels for upcoming launches

⚫ No prepared advertising creatives

⚫ Advertising was not set up

⚫ No ideology and presentation for selling webinars

⚫ No new course program

⚫ No sales scripts

Starting point

Endpoint

Result

● Warming up was done on Instagram for high-ticket personal coaching

● Sales webinars were held for the Breakthrough program

⬤ Created 3 funnels for cold traffic launches

⬤ Traffic to funnels was set up

⬤ Developed expert's personality unpacking

⬤ Developed strategy for warming up and launching on Instagram

⬤ Launch was developed using a personalization approach through I-message in chatbots and messengers

⬤ Ideology, names, and presentation for selling webinars were thought out

⬤ Course program was updated

⬤ Sales scripts were created

⬤ Team was selected and trained to process incoming requests with coaches. Personalized sales department

$ 17 917

Alexandra Khabarova, Moscow

Owner of the gastrobar Wine Pit Stop

⚫ Deported from the USA

⚫ Constant arguments with boyfriend

⚫ Felt pity from family members

⚫ Were losing faith in herself

⚫ Worked as a personal assistant for singer Bianca

⚫ Constant stress and overload

⚫ Devotes herself entirely to the realization of other people's plans

⚫ Not enough money and time for her own dreams and goals

⚫ Personal income — 110,000 rubles per month

⚫ No business, just an idea

Starting point

Endpoint

Result

● Developed an investor profile

● Created a concept for the bar

● Made a funnel for attracting an investor

● Calculated the project cost

● Wrote and formalized a business plan

● Made a list of candidates for the position of chef

● Chose the bar name

● Created a visualization/design of the project

● Developed a script for calling an investor

● Developed a plan for an ideal meeting with an investor

● Created a list of potential investors

● Found an investor

● Opened a gastrobar in the center of Moscow in 6 months

⬤ Family is proud

⬤ Reacts calmly to stressful situations

⬤ Has become more confident

⬤ Realized that productivity and results depend on one's state

⬤ Concluded that only numbers should be trusted

⬤ Strategy was built around the customer

⬤ Team — 10 people

⬤ Average check at the bar — 1,400 rubles ($20)

⬤ Monthly turnover — 1,714,000 rubles

winepitstop

habarovawine

$ 12 544

oksanahabarova_mex_atelier

⚫ No vision for business

⚫ Dissatisfaction with personal appearance and state

⚫ Sells only to acquaintances

⚫ Unclear positioning strategy

⚫ Difficulty in generating new leads and clients

⚫ Chaotic sales approach

⚫ Handled almost everything on her own

⚫ Income decreased compared to the previous year

Starting point

Endpoint

Result

● Created a customer profile

● Unique selling proposition (USP) and benefits were identified

● Created a customer journey

● Products were organized into a product line, with an offline sales funnel created

● The sales script was developed using Straight Line

● Offline events were introduced

● CRM system was implemented

● Eight basic daily habits were incorporated to increase energy and discipline

● Instagram was structured

● Hired a content manager and sales manager

● Regular broadcasts and account management on Instagram

⬤ Company profit increased by 45% during the summer (off-season)

⬤ Personal and employee income doubled

⬤ Reactivated base and regained around 25 clients, earning around 500,000 rubles

⬤ The average purchase increased twice

⬤ Vacation and training with fashion historian Alexander Vasiliev

⬤ Presentation of vacation with Vasiliev with selling and gaining 200,000 rubles in 3 hours

⬤ Received inquiries and sales through Instagram

⬤ Overcame sales barriers

⬤ Developed a vision

⬤ Satisfaction with personal appearance

Oksana Khabarova, Saratov

Owner of Oksana Khabarova's Style Studio

$ 15 136

Svetlana Rachkova, Nizhny Novgorod

Practicing Psychologist

⚫ Informational chaos

⚫ Too many tasks beyond capabilities

⚫ Lack of belief in success in online business, distraction, and fear of delegation

⚫ Debts

Starting point

Endpoint

Result

● Divided target audience into segments

● Identified three client's profiles

● Conducted surveys with clients

● Created three sales funnels

● 10 landing pages were created

● Recorded several courses

● Created a tripwire

● Created several checklists for lead magnets

● Created the series of sales letters

● Conducted 40 free consultations

● Launched through Senler in VK and email newsletters

● Connected Just click

● Implemented a chatbot

● Advertising campaigns with prices of 5-7 rubles and 9-20 rubles per click were launched

⬤ Started allocating time for leisure

⬤ Gained confidence and clarity

⬤ Published a book

⬤ Profit — $ 15 136

$ 13 589

Olga Makarova, Moscow

Development Center for Children Orator from the cradle

⚫ Business on the verge of closure

⚫ Only 2 children left as clients

⚫ Debt for rent and salary

⚫ Lack of focus

⚫ Uncertainty about whether she needs this business

⚫ Lack of understanding of the customers, their needs, and her value for them

⚫ Lack of understanding of her main functions in the business

Starting point

Endpoint

Result

● Created a customer profile

● The product line was restructed

● A sales funnel was built

● Landing pages were created

● Social media and messaging platforms were set up

● Powerful campaigns to attract customers were conducted

● Sales scripts based on Straight Line Selling by Jordan Belfort were developed

● Established the business ideology and concept

⬤ Packed all groups with clients and within 1 month business started to pay off

⬤ Turnover — 1,300,000 rubles per month

⬤ Paid off debts

⬤ Assembled a team of professional educators

⬤ Achieved a new level of service for customers

⬤ Personal profit — 400,000 rubles

⬤ Gained confidence in herself

Elena Gundorova, Moscow

Psychologist

$ 8 027

⚫ Psychological limitations

⚫ Business like a hobby

⚫ Undefined client profile

⚫ Unstable income

⚫ 30,000 rubles from the training business

⚫ No system

⚫ No automated funnels

⚫ Awareness channel was not properly worked out

⚫ Fear of selling expensive products

⚫ 20 clients

⚫ Revenue — 100,000 rubles per month

⚫ Personal income — 60,000 rubles per month

Starting point

Endpoint

Result

● Analysed the competition

● Segmented target audience

● Defined clients' profiles

● Selected one profile and created an automated funnel for it

● Developed a brand platform: mission and values

● Created a chatbot to test the strategy

● Wrote warm-ups with a fairytale elements and triggers for the funnel

● Created all products: lead magnet and tripwire

● Developed materials for warming-up

● Wrote Straight Line sales scripts

● Hired a manager to follow up on leads

● Started waking up earlier and exercising.

⬤ Gained self-confidence

⬤ Clearly defined her role in the business

⬤ Tripled social media followers

⬤ Sense of the value of services and products

⬤ Implemented a backend product

⬤ Sold over 1,500 copies of her book

⬤ Increased monthly profits by 5 times

⬤ Revenue — over 700,000 rubles per month

⬤ Traveled to Spain and Georgia

⬤ Conducted a training marathon in a chatbot

⬤ Acquired 50 new clients

$ 41 814

agandjanov

⚫ No business goals, no focus

⚫ Did not know how to build a team and motivate staff

⚫ Chaos in business processes

⚫ No office

⚫ No clear customer journey

⚫ Low backend sales

⚫ Burnout and six months without money

⚫ Debt — 60,000 rubles

Starting point

Endpoint

Results

● Created customer profiles

● Implemented frontend products for online schools in SMM and IT

● Developed brand mission and values

● Outlined an auto funnel for the SMM school and stopped selling directly

● Learned how to stand out from competitors

● Found and replaced negative beliefs

● Built a sales department

● Provided Straigh t Line scripts to managers

● Implemented daily, weekly, and strategic meetings

● Set quarterly goals

● Implemented BMP

● Started keeping financial records

● Began promoting personal brand

● Team of 10 people

⬤ Moved to a new office

⬤ Got out of debt and earned money

⬤ Hired +2 new employees

⬤ Team members take responsibility for processes

⬤ Started planning tasks

⬤ First revenue — 921,450 rubles

⬤ Plans to enter the Russian market and target new audiences

⬤ Implements 4 more online schools on the MindBox platform: English language, HR, graphic design, and blogging

⬤ Latest launch for 4,000,000 rubles

⬤ Almost 50% coverage in stories

nikitablog

Nikita Agandzhanov, Tashkent

Producer of online courses

$ 8 645

Igor Efimenko, Dnipro

President of the Ukrainian Nordic Walking Federation

⚫ Lack of self-confidence

⚫ Fear of selling on webinars

⚫ Lack of focus on goals

⚫ Overweight

⚫ Uncontrolled sales department

⚫ No sales system

⚫ No staff motivation

⚫ No sales plan

⚫ Offline product

Starting point

Endpoint

Result

● Competitor analysis

● Customers segmentation

● Created a brand platform

● Created logic for funnels

● Outlined a product matrix for offline and online funnels

● Tested and launched 1 funnel

● Recorded an online course with team members

● Published a book on Nordic Walking

● Upgraded the sales department: implemented scripts for Straight line

● KPI — Salesperson motivation system

● Introduced a sales plan

● Created a funnel in messengers: traffic from Instagram, Facebook, targeted subscribers — 7 rubles

⬤ Became more confident in himself and his goals

⬤ Switched to a healthy lifestyle (-20kg!!!)

⬤ Created a new sales funnel using messengers

⬤ Launched with a profit of 827,000 rubles per month

⬤ Systematic work of the sales department

⬤ Online school with multiple funnels for clients and instructors

⬤ Became a member of the international organization ENWO and represented Ukraine at competitions in Europe

$ 16 725

Andrii Bondarenko, Kyiv

Premium author's tour organizer

⚫ Was a politician working in Khmelnytskyi, Ukraine, for a salary of $200

⚫ The wife and the child lived in Kyiv

⚫ Wanted to create premium author's tours

⚫ Completed 3 training courses on tour organization but couldn't sell them

⚫ Gathered leads from Facebook and didn't recoup the tour cost

⚫ Had no budget for launching

⚫ Couldn't warm up leads due to his political work

⚫ Had no time since he worked from morning till evening

⚫ Hindered by the coronavirus

⚫ Needed to sell expensive and rare destinations when the travel niche was frozen

Starting point

Endpoint

Result

• Identified segments
  
  
• Defined customer profiles for each segment
  
  
• Conducted in-depth analysis of competitors
  
  
• Developed several sales funnels for each direction
  
  
• Digitized the sales funnels
  
  
• Created product packaging
  
  
• Set up targeting for sales funnels with cold traffic
  
  
• Built a list of warm audience
  
  
• Conducted cold calling and sales
  
  
• Developed a script based on Jordan Belfort's Straight Line System
  

⬤ Created funnels for several travel destinations

⬤ Andrii became the owner of two product stores during the epidemic, found investments, and used his connections correctly. He stopped being afraid and now is doing what he loves

⬤ We sold trips to his politician friends with the promise of taking them there after the pandemic

⬤ He left politics and started openly running Instagram

⬤ Moved to Kyiv to be with his family and had another daughter

⬤ Took groups on trips to Oceania, Brazil, Tanzania, Zanzibar, Argentina, Paraguay.

andy_travel.com.ua

$ 6 794

⚫ 100 participants of the course with a check of 2,000 rubles.

⚫ The course was held on a closed Instagram page

⚫ Direct sales were made in stories

⚫ Result — 200,000 rubles

Starting point

Endpoint

Result

⬤ Conducted audience survey, identified wishes, and pains

⬤ Used data to create offer, website, presentation

⬤ Created 3 tariffs

⬤ Sales website was created

⬤ Presentation for webinar was designed

⬤ Telegram channel for warming up was created

⬤ Created a chatbot for mailings

⬤ Held 2 webinars

⬤ Sales through correspondence within the chatbot

⬤ Created a course on the GetCourse platform

Anastasia Savorenko, Moscow

Mentor of millionaire bloggers on speech technique

$ 5 854

shevlyakova_yuliya

Julia Shevlyakova, Sochi

Lash trainer

⚫ Moved from Chelyabinsk to Sochi

⚫ Sold 5 beauty salons and moved to online business

⚫ Felt hopeless, doesn't know how to break the ceiling of launches for 100-200 rubles

⚫ Had no team to rely on

⚫ Had many sales beliefs from "old life"

⚫ Had no sales system

⚫ Had no client profile

⚫ Spends little time with children and husband

Starting point

Endpoint

Results

⬤ Became confident in selling as an expert

⬤ Believed in making a million in online business

⬤ Broke the ceiling and made $ 5 854

$ 4 787

Anait Umurshatyan, Rostov-on-Don

Expert in healthy nutrition

⚫ No clarity on how to position herself

⚫ No clarity on who the client is

⚫ Didn't understand how to create a product line, launch, and sell

⚫ Had a lot of knowledge, but lack of the professional confidence

⚫ Did everything herself

⚫ Chaos in sales: word of mouth recommendations, a 2,500 ruble check for a consultation

⚫ Did not conduct online consultations

Starting point

Endpoint

Result

⬤ Leads people confidently

⬤ Has a focus and concentration on the main goal

⬤ Took 4 clients for online personal coaching with checks of 40,000 rubles each even before launching the sales funnel

⬤ Increased the average check by 3 times

⬤ Started collaborating with a clinic for therapeutic fasting and increased income by another 50,000 per month

⬤ Earned $1,500 from a VKontakte group

⬤ Made 458,000 rubles on the first launch

Mikhail Gribanov, Lipetsk

Producing his wife's cosmetics store

$ 3 972

mimimolly.ru

⚫ Was overworked and dreamed of opening a business with his wife that would bring good income to their family

⚫ No backend product in the business, no lead magnet

⚫ No sales funnel or team

⚫ Website traffic to the store, according to Yandex.Metrica, was 51 people per month

⚫ Generated 12 orders per month

⚫ Revenue was 5,680 rubles per month

⚫ Average check — 473 rubles

⚫ Instagram subscribers — 427

Starting point

Endpoint

Result

• Defined customer profiles
  
  
• Created a customer journey and several sales funnels
  
  
• Set up email marketing
  
  
• Developed a chatbot for social media and messengers subscriptions
  
  
• Created lead products: content checklists, PDF guide, webinar, and arranged products in product matrices
  
  
• Created 2 landing pages for lead products
  
  
• Made 5 backend options
  
  
• Started creating content: for a blog, bots, email, webinar. Wife started doing live broadcasts on Instagram
  
  
• Defined the Straight Line script
  
  
• Developed KPI for the manager
  
  
• Hired an SMM manager and a targeting specialist
  
  
• Started collecting customer reviews and studying their "after" state, creating content based on it
  
  
• Created a unique selling proposition
  
  
• Conducted VK parsing and SEO analysis of the website
  
  
• Analyzed competitors, focused on service and customer care
  

⬤ Orders per month — from 45 (3x growth)

⬤ Revenue — 107,070 rubles per month

⬤ Average check — 2,680 rubles

⬤ Instagram subscribers — 2,255

⬤ Website traffic to MimiMolly.ru — from 1,000 per month

⬤ Revenue increased 18 times

⬤ Average check increased 5 times

⬤ Feels like a business owner

$ 3 972

prostokina_dina

Dina Prostokina, Kiev

Business Coach

⚫ No clear avatars

⚫ No product line

⚫ Not developed social networks

⚫ Belief that things have to be done quickly

Starting point

Endpoint

Result

⬤ Conducted customer segmentation

⬤ Created a product line from scratch

⬤ Launched Instagram from scratch

⬤ Warmed up Facebook subscribers

⬤ Launched a funnel in the chatbot

⬤ Subscriber cost — 42 rubles

⬤ Conversion to chatbot subscription — 24%

⬤ Webinar viewing conversion — 38%

$ 2 822

Natalia Zherebetskaya, Sovetskaya Gavan

Owner of Children's Center Pchelka

⚫ Overworked, have a team, but did everything herself

⚫ Lack of trust in the team, thought she could do better

⚫ No delegation of tasks

⚫ No sales system, no scripts, no sales department

⚫ No traffic, no work done to attract customers

⚫ Poor customer service: no sales, only information

⚫ Had the belief that we are pushy when trying to close a sale

⚫ Fear of making phone calls

⚫ Lack of understanding of customer needs

⚫ Administrators were paid hourly wages, which did not motivate them to sell

⚫ Teachers did not sell

⚫ $1,700 per month

Starting point

Endpoint

Results

⬤ No restrictions and fears

⬤ Delegated tasks

⬤ Filled up classes for summer camp

⬤ Improved customer service level several times over

⬤ Daily meetings, planning, and strategic meetings

⬤ $3,500 per month

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Natalya Novikova, St. Petersburg

Professional male stylist

$ 1 933

⚫ Were afraid to sell

⚫ Didn't believe she can raise prices and earn decently

⚫ Shy, unsure

⚫ Believed in her convictions "I am not worthy", "I can't do it"

⚫ Worked in a bank

⚫ Charges 2,000 rubles for a shopping trip with a client and individual wardrobe selection

Starting point

Endpoint

Result

⬤ Sells her services online

⬤ Travels to different cities in Russia

⬤ Selects looks for 30,000 rubles per image

⬤ Earned her first 185,000 rubles in personal income in one month

⬤ Went to study and relax in Cyprus

⬤ Became a speaker at the All-Russian Stylists Conference in Sochi

⬤ Went shopping with several clients in Milan

Yevhenii Churyak, Borispol

Owner of the football club for preschoolers

Result

footyballboryspill_bot

⚫ Task: to create a chatbot and register aspiring entrepreneurs for an event

⚫ conduct a survey

⚫ attract an audience to the event using the chatbot instead of street actions.

Starting point

Endpoint

Results

⬤ In 1.5 weeks of advertising, 684 people were registered

⬤ 614 people performed the targeted action (filling out a form, testing)

⬤ Average cost per click on ads — 15.2 rubles

⬤ Cost per subscriber — 69 rubles

⬤ Conversion to chatbot subscription — 22%

⬤ The chatbot conducted 4456 dialogues

LAUNCHES ON AMERICAN AND EUROPEAN MARKETS

Mister X

$ 130 000

⚫ No project plan

⚫ No sales funnel

⚫ Incomplete team

⚫ No presentation

⚫ No copywriting in the funnel

⚫ Weak Instagram warming up of two speakers

⚫ No website

⚫ Payment systems were not connected

⚫ No gamification

⚫ No translator

Starting point

Endpoint

Result

In March 2022, a launch of a foreign blogger and expert with a total audience of 1.6 million subscribers was conducted.

Names cannot be disclosed due to a confidentiality agreement.

⬤ A project plan was created

⬤ The launch funnel was outlined

⬤ A team of professionals was assembled in a week

⬤ Copywriting and design of the funnel were done

⬤ Copywriting and design of the presentation for two speakers were done

⬤ A warming-up strategy was set up for the Telegram channel

⬤ Emails for the webinar were created in two languages

⬤ Payment systems were connected

⬤ Warming-up of two speakers was strengthened with triggers

⬤ A system for a giveaway on the webinar was thought out

⬤ A selling website in a foreign language was created

⬤ Work with translation was organized

⬤ The financial result of the launch was $130,000

1061 paid orders

Natalya Popova, Spain

Entrepreneur, sell family bicycles Yuba Bikes

$ 206 773

⚫ Complete chaos in business processes

⚫ Lack of discipline within the entrepreneur's team

⚫ Fear of high ticket sales

⚫ Lack of sales system

⚫ Non-systematic communication with leads

⚫ Additional work

⚫ Small children

⚫ Relatives didn't believe in business success

Starting point

Endpoint

Result

Elina Shukh, Poland

Private Polish language school

$ 48 923

⚫ All business processes depended on the leader

⚫ Overload and fatigue

⚫ Team is not self-sufficient

⚫ Problems with task distribution and responsibility between partners and team

⚫ No marketing in the company

⚫ Social media were not developed

⚫ No sales funnel and system

⚫ Low enrollment in learning groups

Starting point

Endpoint

Result

● Conducted customer profile research

● Created a product line for 4 avatars

● Recorded lead magnets in the form of free lessons

● Segmented marketing and attraction into a separate direction

● Created a sales funnel in a chatbot

● Created content series for social media

● Strengthened the main product

● Created new, more attractive offers

● Hired a sales manager

● Created sales scripts

● Implemented checklists for employees

● Distributed responsibilities within the team and among partners

Companies that benefited from Christalina's experience

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Here are cases that are not prohibited by the contract from public disclosure