Christalina
producer of God
The author of the technology of bright warm-ups in Instagram stories
I launch solid experts on social networks
Earned $ 11 000.000 for clients
Launched 9 experts simultaneously
Mentor to bloggers, experts, and entrepreneurs
50+ successful cases
Wrote over 200 pages of warm-ups in Notion in one launch
Created funnels and sales departments for 300+ clients
Conducted 6,303 consultations in 218 niches since 2011
$ 44.000 per 1,000 coverage in Instagram stories (from 9,000 coverage $ 368.000 in a launch)
Author of storytelling that sells for
$ 1,000,000 +

I am developing triggers for experts, not for launches

Experience in launching cold and warm traffic

Built 40+ brand promotion PR strategies

I teach system launches, bright warm-ups in Instagram , and soft sales
Kir Ulanov
Vlad Yasko
Yan Stashkevich
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2
3
4
5
Genius
Collaborated with market leaders, made launches, consulted, wrote warm-ups in social media
Aleks Yanovsky
Collaborated with market leaders, made launches, consulted, wrote warm-ups in social media
Andrey Parabellum
Ivan Zimbitskiy
Andrey Parabellum
I build long-term relationships with experts: the average duration of cooperation (client LTV) is 1.8 years

High launch standards

I increase coverage: refining every meaning, letter, and visual of the warm-up

I follow agreements without missing deadlines and work with a team of professionals
I fulfill the promises that I make
System launches, projected fast-growing profits of $1 million per year
RESULT
Hundreds of experts have benefited from the experience and proprietary developments in the field of launches and production:
Kir Ulanov
Ilya Volk
Yan Stashkevich
Vlad Pluzhnikhenko
Deni Digital
Danil Grit
Vlad Yas'ko
Pavel Verbnyak
Ivan Zimbitsky
Alik Arslanov
Alexey Tarapovskiy
Andrey Parabellum
Alex Yanovskiy
Igor Graf
Andrey Khovratov
Andrey Darusenkov
Ilya Panteleimonov
Evgeny Smirnov
Galina Dobryakova
Svetlana Vostrikova
Alexander Andreev
Mikhail Arslanov
Roman Tverdokhleb
Elen Volova
Maria Ledda
Yulia Shevlyakova
Artem Adyrkhaev
Alexander Pisarev
Andrey Vydrick
Vladimir Surgay
Hundreds of experts have benefited from the experience and proprietary developments in the field of launches and production:
Kir Ulanov
Ilya Volk
Yan Stashkevich
Vlad Pluzhnikhenko
Deni Digital
Danil Grit
Vlad Yas'ko
Alex Yanovskiy
Ivan Zimbitsky
Alik Arslanov
Alexey Tarapovskiy
Andrey Parabellum
Pavel Verbnyak
Igor Graf
Andrey Khovratov
Andrey Darusenkov
Ilya Panteleimonov
Evgeny Smirnov
Galina Dobryakova
Svetlana Vostrikova
Alexander Andreev
Mikhail Arslanov
Roman Tverdokhleb
Elen Volova
Maria Ledda
Yulia Shevlyakova
Artem Adyrkhaev
Alexander Pisarev
Andrey Vydrick
Vladimir Surgay
$ 522 684
kirulanov
danil.grit
i.wolfprodaj
deni.digital
⚫ Coverage on the blogs of 4 experts: 9,000

⚫ No product line

⚫ No sales scripts

⚫ Incomplete team composition for launch

⚫ No concept of warming up
Starting point
Endpoint
Result
1st launch stage: a hybrid launch model
● Launch strategy through the "Close friends" of the four experts.
● Lead magnet — strategic session "Path".
● Sale of the "Source" tripwire.
● Sale of "OASIS" to "Source" participants.




2nd launch stage:
● Open warming-up in Instagram, presentation of "Evolution."
● Sale of the "OASIS" program during "Evolution" and opening of the sale in the Instagram stories of three experts.

3rd launch stage:
● Upselling of other products to program participants for 3 months.
Christalina's cases
⚪ The figure of $ 522 684 was achieved in several stages of the launch, using a hybrid sales model.

⚪ The "OASIS" program for production and launches in social networks was launched from scratch.

⚪ Performers were selected for the tasks of the 2nd launch stage.

⚪ The "OASIS" offer was created.

⚪ Logic for the first and second stage funnels was created.

⚪ Warm-ups for 4 experts were created in two stages.

⚪ Chains of selling letters and meanings were created: in email and chatbot.

⚪ Warm-ups were written for Telegram channels "Evolution" and "50 million launch".

⚪ Training work with the sales department was carried out. Scripts were written on the basis of Belford's Straight-line.

⚪ A product line was developed: "Path", "Water", "OASIS", "Evolution".

⚪ A scheme of the backend of the "OASIS" training course was created.

⚪ Presentations for the entire product line were created and filled.

⚪ Bonuses for the programs were written.

⚪ A module about light warm-ups was created for "OASIS."
Danil Grit - marketer
Kir Ulanov -
marketing auditor
Deni Digital - boss in the targeted advertisement
Ilya Volk - sales specialist
271 paid orders for $399,651
$ 106 878
tarapovsky
⚫ No marketing in the company

⚫ No marketing department

⚫ No customer profiles

⚫ Chaotic sales, through word-of-mouth recommendations

⚫ Long-established customer base

⚫ The presence of the website

⚫ Alexey had an Instagram account with 26,000 followers

⚫ No sales funnel

⚫ No lead magnets
Starting point
Endpoint
Result ⚡
● Target customer profiles were identified and formulated

Competitors were analyzed

● Product line was created for each customer profile

● Backend product decomposition was done

● Marketing team was formed for three directions

● 4 employees in the marketing department

● Inbound lead generation was introduced for the first time in 10 years

● Three independent lead generation directions and funnels were created

● Russian Investment School (subsidiary company) achieved the sales plan

● Chatbot funnel with stable results was created

● YouTube channel was created and it meets lead-generation goals

● Cross-sectional analytics is conducted, and all metrics are tracked

● Regular planning system was implemented, metrics are monitored and corrections are made

● The website was upgraded, and a new logo was created

● Work was organized systematically and it produces measurable results — 40-50 meetings are held monthly.
Marketing department was created

⬤ System of launches was established in three directions

⬤ Sales department was created

⬤ Instagram was the most successful channel, the account grew from 26,000 to 165,000 followers

⬤ An Instagram account for a subsidiary company was created

⬤ Turnover — $ 106 878
Alexey Tarapovsky, Limassol

A financial advisor with a license from the Central Bank of the Russian Federation
Founder of Anderida Financial Group
$ 88 298
⚫ Mother of 6 children

⚫ State of loss of strength, weakness, and being overwhelmed by work

⚫ Dream of vacation

⚫ Inability to leave work behind

⚫ Difficulty with delegating tasks, as employees and partners are friends

⚫ Belief that "I am a woman and cannot lead, cannot be strict and consistent"

⚫ No one on the team met deadlines, they did poor work, but still received regular pay

⚫ Problems with fulfilling orders in production

⚫ No system for handling clients or attracting new ones

⚫ Sales came from wholesale deals

⚫ To buy on the website, customers needed to email, and products were displayed chaotically

⚫ Debts

⚫ Monthly turnover — $30,000
Starting point
Endpoint
Results
● A motivation system for managers, production workers, and partners/employees was created

The straight-line sales system was implemented

● Product categories on the website by age group were created

● A product matrix was created: lead magnets were identified and promotions for trigger events were launched

● Product bundles/backends were created

● A new product line was created and production was launched

● New premises for production and office space were rented

● Checklist meetings based on the Rockefeller Habits were implemented

● Started making repeat sales to clients

● Simplified the processes of retail sales

● Installed Yandex.Cassa on the websites

● Consolidated three companies into one "The Good World of Our Childhood"
Errors in mindset were removed

⬤ Realized and accepted herself as a leader and entrepreneur: delegates tasks and doesn't micromanage employees

⬤ Contracts with major wholesale buyers were signed

⬤ Went on a trip with her husband and 6 children

⬤ Monthly turnover — $110,000
Natalya Granina, Moscow

Production and sale of wooden children's toys
$ 94 266
d2.interier
⚫ Insecurity and lack of support due to the loss of her husband

⚫ Was overworked and did almost everything herself

⚫ Business was not represented online

⚫ No sales scripts, sales staff were paid salary + commission

⚫ Store area — 85 sq. m

⚫ Employees: two salespeople and a driver-assembler

⚫ Net profit - $8,000/month
Starting point
Endpoint
Result
● Created customer profiles

● Created offline and online sales funnels

● Launched social media pages from scratch: Instagram — 80,000 followers and Facebook — 4,000 followers

● Two lead magnets and two landing pages for them were created

● Launched the lead generation process

● Weekly strategic sessions and daily planning meetings were implemented

● Implemented the straight-line sales system, scripted customer closing

● Created checklists that managers work with

Implemented KPIs and a new motivation system in the sales department for 6 months tied to the plan

● Created business metrics, and defined own salary and bonuses from net profit.
⬤ Opened a new store with an area of 175 sq. m

⬤ Purchased a vehicle for delivering furniture to customers

⬤ +2 new employees

⬤ Overcame resistance from employees to working with scripts and checklists

⬤ Delegated tasks, resulting in more free time

⬤ More time for rest and travel

⬤ 100% plan fulfillment in 3 months

⬤ Sales volume — $118,000, growth — 65%

⬤ Net profit — $18,000

⬤ Orders from Instagram increased by more than $10,000

⬤ Emotionally: gained confidence, energy, inspiration, and new ideas
Veronica Datsyk, Kyiv

CEO at D2 Interior Design
$ 47 219
Andrey Darusenkov, Moscow

Artistic pruning of bonsai and niwaki trees
⚫ Sales were done manually, through social networks and personal correspondence

⚫ Small profit

⚫ No automatic funnel
Starting point
Endpoint
Result
● Segmented the target audience

● Chose a customer profile to launch the funnel

● Defined the format of warming-up content

● The logo, slides, and Taplink were designed

● Advertising texts for the funnel were created

● Created two selling scripts using the straight-line method

● The chatbot in the Salebot platform was set up

● Targeted ads were set up. The cost per subscriber was 11 rubles

● A product line was created

● Lead magnet "5 lessons on tree pruning" was created

● Tripwire for 297 rubles fully covered the traffic costs

● Payment acceptance was set up

A backend product was created: travel around Moscow and the regions and personal coaching with an expert
⬤ The automatic funnel in the chatbot was fully set up

⬤ The turnover for the first two months amounted to more than 1 million rubles

⬤ Orders worth 3,100,000 rubles were received

⬤ Sales of 417,000 rubles were made from a re-webinar

⬤ +1500 subscribers on Instagram

The flagship course for the further development of the online school has been recorded and put into GetCourse
$ 57 756
Galina Dobryakova, Moscow

Deposition and registration of copyright
⚫ No business processes, chaos

⚫ No clear offer

⚫ No understanding of how to lead the client along the client path and sales funnel and make profitable sales

⚫ No clear understanding of the target audience

⚫ No scripts

⚫ Direct sales. Lack of understanding of "why they are not buying, I have a great product for sale"

⚫ No processes for working with customers

⚫ Number of employees in the team — three

⚫ Average check — 250 rubles
Starting point
Endpoint
Result
Analyzed competitors

● Identified target audience segments, narrowed them down

● Defined profiles of the necessary clients

● Three funnels for three customer profiles were developed

● Offers for the funnels were created

● Testing was conducted, and positive dynamics were observed

● Selling Straight Line scripts were developed

● Recorded several videos for warming up

● Prepared lead magnets

● The selling offer was tested on IT entrepreneurs, freelancers, and online schools

● The semantic core of the site was created

● SMM analytics was conducted, and a strategy for working with two social networks was developed

● A strategy and a plan for personal brand development were prepared. Spoke at two major business events

● Prepared an offer for partners

● Signed an agreement with the Russian Foundation for Basic Research (RFBR) (reaching 3600 Russian universities)

● Redesigned the website, wrote selling texts

● A chatbot for freelancers was created

● A selling consultation was developed, which is a starting point for selling
⬤ Started planning from the results

⬤ Productivity increased without stress

⬤ Became open to networking

⬤ Started taking steps in building the brand and managing social networks

⬤ Developed a habit of calculating forces and not doing too much at once

⬤ Implemented a habit of stopping and not doing what is ineffective

⬤ Got clarity on where she is heading and what she wants to achieve

⬤ More reviews from satisfied customers

⬤ Net personal income — 614,000 rubles

⬤ Average check — 25,000 rubles

⬤ Received contracts for 4.5 million rubles
$ 34 183
⚫ Didn't believe in creating a sales funnel for b2b

⚫ Had no sales department, only worked on incoming leads

⚫ Had no product presentation

⚫ Didn't even dream of entering the international market
Starting point
Endpoint
Result
● Created a vision, mission, purpose, and values for the business

● Created a sales department and scripts, hired new employees, implemented trainings

● Made a customer avatar

● Made the complete sales funnel — from lead magnet to backend

Created a marketing department

● Implemented weekly employee meetings and strategic sessions
⬤ Within 2 weeks, took on 6 projects with a check from 500,000 to 1,700,000 rubles

⬤ Projects: Russian Post, singer Polina Gagarina, rapper Basta, a project at the Kremlin
Artem Adyrkhaev, Tver

FoxMotion video production studio
$ 31 298
interrio_oboi
⚫ Catastrophic overload

⚫ Lack of focus

⚫ Lack of money, irritability

⚫ The team fell apart

⚫ Moving to a new home, birth of a second child

⚫ No 100% confidence in himself and where he is heading

⚫ No employee motivation system

⚫ Working with only 2 people in the team

⚫ No tracking of business metrics

⚫ No sales plans

⚫ Social media presence is weak

⚫ No exercising, traveling, and reading books

⚫ Monthly Turnover — 921,000 rubles

⚫ Personal monthly income — 115,000 rubles
Starting point
Endpoint
Result
● Created a customer profile

● Described "before/after" of the customer

● Created a series of touches with customers

● Created a product matrix

● Hired a sales manager

● Increased Instagram target audience from 6,000 to 19,000 subscribers

● Learned how to close deals from social media

● Developed a sales cycle

● Implemented KPI — a new employee motivation system

● Introduced morning meetings focused on key figures

● Increased sales volume by 300% in the peak month

● Developed scripts for Straight Line managers

● Created a customer path and sales funnel

● Implemented sales plans

● Implemented metric tracking
⬤ Changed the terms of partnership

⬤ Started giving flowers and gifts to his wife

⬤ Clarified who is responsible for which processes

⬤ Sales increased by 45%

⬤ Ran a two-hour half-marathon

⬤ 4 people in the team

⬤ 4 vacations per year: Amsterdam, Milan, China

⬤ Became calmer and more confident

⬤ Improved relationships with people

⬤ Turnover per month — 2,994,000 rubles
Maxim Lozko, Kyiv

Interior decor and wallpaper studio Interrio
$ 87 016
igor_graf
Igor Graf, Odessa

Life-architect
Launch of personal coaching and the Breakthrough course
⚫ 6,000 Instagram followers

⚫ No funnels for upcoming launches

⚫ No prepared advertising creatives

Advertising was not set up

⚫ No ideology and presentation for selling webinars

⚫ No new course program

No sales scripts
Starting point
Endpoint
Result
● Warming up was done on Instagram for high-ticket personal coaching

Sales webinars were held for the Breakthrough program
Created 3 funnels for cold traffic launches

⬤ Traffic to funnels was set up

⬤ Developed expert's personality unpacking

⬤ Developed strategy for warming up and launching on Instagram

⬤ Launch was developed using a personalization approach through I-message in chatbots and messengers

⬤ Ideology, names, and presentation for selling webinars were thought out

⬤ Course program was updated

⬤ Sales scripts were created

⬤ Team was selected and trained to process incoming requests with coaches. Personalized sales department
$ 17 917
Alexandra Khabarova, Moscow

Owner of the gastrobar Wine Pit Stop
⚫ Deported from the USA

⚫ Constant arguments with boyfriend

⚫ Felt pity from family members

⚫ Were losing faith in herself

⚫ Worked as a personal assistant for singer Bianca

⚫ Constant stress and overload

Devotes herself entirely to the realization of other people's plans

⚫ Not enough money and time for her own dreams and goals

⚫ Personal income — 110,000 rubles per month

⚫ No business, just an idea
Starting point
Endpoint
Result
● Developed an investor profile

● Created a concept for the bar

● Made a funnel for attracting an investor

● Calculated the project cost

● Wrote and formalized a business plan

● Made a list of candidates for the position of chef

● Chose the bar name

● Created a visualization/design of the project

● Developed a script for calling an investor

● Developed a plan for an ideal meeting with an investor

● Created a list of potential investors

● Found an investor

● Opened a gastrobar in the center of Moscow in 6 months
⬤ Family is proud

⬤ Reacts calmly to stressful situations

⬤ Has become more confident

⬤ Realized that productivity and results depend on one's state

⬤ Concluded that only numbers should be trusted

⬤ Strategy was built around the customer

⬤ Team — 10 people

⬤ Average check at the bar — 1,400 rubles ($20)

⬤ Monthly turnover — 1,714,000 rubles
winepitstop
habarovawine
$ 12 544
oksanahabarova_mex_atelier
⚫ No vision for business

⚫ Dissatisfaction with personal appearance and state

⚫ Sells only to acquaintances

⚫ Unclear positioning strategy

⚫ Difficulty in generating new leads and clients

⚫ Chaotic sales approach

⚫ Handled almost everything on her own

⚫ Income decreased compared to the previous year
Starting point
Endpoint
Result
● Created a customer profile

● Unique selling proposition (USP) and benefits were identified

● Created a customer journey

● Products were organized into a product line, with an offline sales funnel created

● The sales script was developed using Straight Line

● Offline events were introduced

● CRM system was implemented

● Eight basic daily habits were incorporated to increase energy and discipline

● Instagram was structured

● Hired a content manager and sales manager

● Regular broadcasts and account management on Instagram
⬤ Company profit increased by 45% during the summer (off-season)

⬤ Personal and employee income doubled

⬤ Reactivated base and regained around 25 clients, earning around 500,000 rubles

⬤ The average purchase increased twice

⬤ Vacation and training with fashion historian Alexander Vasiliev

⬤ Presentation of vacation with Vasiliev with selling and gaining 200,000 rubles in 3 hours

⬤ Received inquiries and sales through Instagram

⬤ Overcame sales barriers

⬤ Developed a vision

⬤ Satisfaction with personal appearance
Oksana Khabarova, Saratov

Owner of Oksana Khabarova's Style Studio
$ 15 136
Svetlana Rachkova, Nizhny Novgorod

Practicing Psychologist
⚫ Informational chaos

⚫ Too many tasks beyond capabilities

⚫ Lack of belief in success in online business, distraction, and fear of delegation

⚫ Debts
Starting point
Endpoint
Result
● Divided target audience into segments

● Identified three client's profiles

● Conducted surveys with clients

● Created three sales funnels

10 landing pages were created

● Recorded several courses

● Created a tripwire

● Created several checklists for lead magnets

● Created the series of sales letters

● Conducted 40 free consultations

● Launched through Senler in VK and email newsletters

● Connected Just click

● Implemented a chatbot

● Advertising campaigns with prices of 5-7 rubles and 9-20 rubles per click were launched
⬤ Started allocating time for leisure

⬤ Gained confidence and clarity

⬤ Published a book

⬤ Profit — $ 15 136
$ 13 589
Olga Makarova, Moscow

Development Center for Children Orator from the cradle
⚫ Business on the verge of closure

⚫ Only 2 children left as clients

⚫ Debt for rent and salary

⚫ Lack of focus

⚫ Uncertainty about whether she needs this business

⚫ Lack of understanding of the customers, their needs, and her value for them

⚫ Lack of understanding of her main functions in the business
Starting point
Endpoint
Result
● Created a customer profile

● The product line was restructed

● A sales funnel was built

● Landing pages were created

● Social media and messaging platforms were set up

● Powerful campaigns to attract customers were conducted

● Sales scripts based on Straight Line Selling by Jordan Belfort were developed

● Established the business ideology and concept
⬤ Packed all groups with clients and within 1 month business started to pay off

⬤ Turnover — 1,300,000 rubles per month

Paid off debts

⬤ Assembled a team of professional educators

⬤ Achieved a new level of service for customers

⬤ Personal profit — 400,000 rubles

⬤ Gained confidence in herself
Elena Gundorova, Moscow

Psychologist
$ 8 027
⚫ Psychological limitations

⚫ Business like a hobby

⚫ Undefined client profile

⚫ Unstable income

⚫ 30,000 rubles from the training business

⚫ No system

⚫ No automated funnels

⚫ Awareness channel was not properly worked out

⚫ Fear of selling expensive products

⚫ 20 clients

⚫ Revenue — 100,000 rubles per month

⚫ Personal income — 60,000 rubles per month
Starting point
Endpoint
Result
● Analysed the competition

● Segmented target audience

● Defined clients' profiles

● Selected one profile and created an automated funnel for it

● Developed a brand platform: mission and values

● Created a chatbot to test the strategy

● Wrote warm-ups with a fairytale elements and triggers for the funnel

● Created all products: lead magnet and tripwire

● Developed materials for warming-up

● Wrote Straight Line sales scripts

● Hired a manager to follow up on leads

● Started waking up earlier and exercising.
Gained self-confidence

⬤ Clearly defined her role in the business

⬤ Tripled social media followers

⬤ Sense of the value of services and products

⬤ Implemented a backend product

⬤ Sold over 1,500 copies of her book

⬤ Increased monthly profits by 5 times

⬤ Revenue — over 700,000 rubles per month

⬤ Traveled to Spain and Georgia

⬤ Conducted a training marathon in a chatbot

⬤ Acquired 50 new clients
$ 41 814
agandjanov
⚫ No business goals, no focus

⚫ Did not know how to build a team and motivate staff

⚫ Chaos in business processes

⚫ No office

⚫ No clear customer journey

⚫ Low backend sales

⚫ Burnout and six months without money

⚫ Debt — 60,000 rubles
Starting point
Endpoint
Results
● Created customer profiles

● Implemented frontend products for online schools in SMM and IT

● Developed brand mission and values

● Outlined an auto funnel for the SMM school and stopped selling directly

● Learned how to stand out from competitors

● Found and replaced negative beliefs

● Built a sales department

● Provided Straigh t Line scripts to managers

● Implemented daily, weekly, and strategic meetings

● Set quarterly goals

● Implemented BMP

● Started keeping financial records

● Began promoting personal brand

● Team of 10 people
Moved to a new office

⬤ Got out of debt and earned money

⬤ Hired +2 new employees

⬤ Team members take responsibility for processes

⬤ Started planning tasks

⬤ First revenue — 921,450 rubles

⬤ Plans to enter the Russian market and target new audiences

⬤ Implements 4 more online schools on the MindBox platform: English language, HR, graphic design, and blogging

⬤ Latest launch for 4,000,000 rubles

⬤ Almost 50% coverage in stories
nikitablog
Nikita Agandzhanov, Tashkent

Producer of online courses
$ 8 645
Igor Efimenko, Dnipro

President of the Ukrainian Nordic Walking Federation
⚫ Lack of self-confidence

⚫ Fear of selling on webinars

⚫ Lack of focus on goals

⚫ Overweight

⚫ Uncontrolled sales department

⚫ No sales system

⚫ No staff motivation

⚫ No sales plan

⚫ Offline product
Starting point
Endpoint
Result
● Competitor analysis

● Customers segmentation

● Created a brand platform

● Created logic for funnels

● Outlined a product matrix for offline and online funnels

● Tested and launched 1 funnel

● Recorded an online course with team members

● Published a book on Nordic Walking

● Upgraded the sales department: implemented scripts for Straight line

● KPI — Salesperson motivation system

● Introduced a sales plan

● Created a funnel in messengers: traffic from Instagram, Facebook, targeted subscribers — 7 rubles
⬤ Became more confident in himself and his goals

⬤ Switched to a healthy lifestyle (-20kg!!!)

⬤ Created a new sales funnel using messengers

⬤ Launched with a profit of 827,000 rubles per month

⬤ Systematic work of the sales department

⬤ Online school with multiple funnels for clients and instructors

⬤ Became a member of the international organization ENWO and represented Ukraine at competitions in Europe
$ 16 725
Andrii Bondarenko, Kyiv

Premium author's tour organizer
⚫ Was a politician working in Khmelnytskyi, Ukraine, for a salary of $200

⚫ The wife and the child lived in Kyiv

⚫ Wanted to create premium author's tours

⚫ Completed 3 training courses on tour organization but couldn't sell them

⚫ Gathered leads from Facebook and didn't recoup the tour cost

⚫ Had no budget for launching

⚫ Couldn't warm up leads due to his political work

⚫ Had no time since he worked from morning till evening

⚫ Hindered by the coronavirus

⚫ Needed to sell expensive and rare destinations when the travel niche was frozen
Starting point
Endpoint
Result

  • Identified segments

  • Defined customer profiles for each segment

  • Conducted in-depth analysis of competitors

  • Developed several sales funnels for each direction

  • Digitized the sales funnels

  • Created product packaging

  • Set up targeting for sales funnels with cold traffic

  • Built a list of warm audience

  • Conducted cold calling and sales

  • Developed a script based on Jordan Belfort's Straight Line System
⬤ Created funnels for several travel destinations

⬤ Andrii became the owner of two product stores during the epidemic, found investments, and used his connections correctly. He stopped being afraid and now is doing what he loves

⬤ We sold trips to his politician friends with the promise of taking them there after the pandemic

⬤ He left politics and started openly running Instagram

⬤ Moved to Kyiv to be with his family and had another daughter

⬤ Took groups on trips to Oceania, Brazil, Tanzania, Zanzibar, Argentina, Paraguay.
andy_travel.com.ua
$ 6 794
⚫ 100 participants of the course with a check of 2,000 rubles.

⚫ The course was held on a closed Instagram page

⚫ Direct sales were made in stories

⚫ Result — 200,000 rubles
Starting point
Endpoint
Result
  • At the time of launch, there were 12,000 subscribers in the blog, coverage in stories was 3,000

  • Warming up on Instagram according to the scenario for 1 month. The expert did not fully complete it

  • There was no influx of audience. Pre-planned collaborations did not happen

  • The current audience was warmed up

  • Sold at higher prices. 6 times more than the previous launch

  • The launch was held in 1.5 months after the previous one

  • The average check was 12,250 rubles.

  • The expert refused to sell at even higher check amounts + was afraid to sell at the webinar, and this played a big role

  • Profit — $ 6 794, which is 3.2 times higher than the previous time

  • 53 course sales
⬤ Conducted audience survey, identified wishes, and pains

⬤ Used data to create offer, website, presentation

⬤ Created 3 tariffs

⬤ Sales website was created

⬤ Presentation for webinar was designed

⬤ Telegram channel for warming up was created

⬤ Created a chatbot for mailings

⬤ Held 2 webinars

⬤ Sales through correspondence within the chatbot

⬤ Created a course on the GetCourse platform
Anastasia Savorenko, Moscow

Mentor of millionaire bloggers on speech technique
$ 5 854
shevlyakova_yuliya
Julia Shevlyakova, Sochi

Lash trainer
⚫ Moved from Chelyabinsk to Sochi

⚫ Sold 5 beauty salons and moved to online business

⚫ Felt hopeless, doesn't know how to break the ceiling of launches for 100-200 rubles

⚫ Had no team to rely on

⚫ Had many sales beliefs from "old life"

⚫ Had no sales system

⚫ Had no client profile

⚫ Spends little time with children and husband
Starting point
Endpoint
Results
  • Defined clients profiles

  • Realized that basic motivation is time for herself, family, lifestyle, and money is a consequence

  • Analyzed competitors, and understood what to strengthen

  • Created selling texts, warm-ups, scripts

  • Created mission and values

  • Created product matrix

  • Made three free lessons to capture the audience

  • Made three course packages

  • Promotion for buying 2 packages + bonus

  • Made a chatbot for collecting contacts, warming up, and selling

  • Designed a Taplink

  • Launched advertising

  • Collaborated with a blogger

  • Sent Direct messages according to the target audience

  • Implemented the Straight Line sales system (webinar + scripts)

  • Hired a manager for calls

  • Eliminated many sales beliefs

  • Packed 10 modules of the program in GetCourse for future streams
Became confident in selling as an expert

⬤ Believed in making a million in online business

⬤ Broke the ceiling and made $ 5 854
$ 4 787
Anait Umurshatyan, Rostov-on-Don

Expert in healthy nutrition
⚫ No clarity on how to position herself

⚫ No clarity on who the client is

⚫ Didn't understand how to create a product line, launch, and sell

⚫ Had a lot of knowledge, but lack of the professional confidence

⚫ Did everything herself

⚫ Chaos in sales: word of mouth recommendations, a 2,500 ruble check for a consultation

⚫ Did not conduct online consultations
Starting point
Endpoint
Result
  • Created a customer profile

  • Developed an automated sales funnel tailored to the customer

  • Created a product line: lead product, frontend, backend

  • Hired a technical specialist and a sales manager

  • Created sales scripts using the Straight Line method

  • Created a chatbot for the Facebook business page

  • Promoted on Facebook — 9978 subscribers on the channel

  • Created a Telegram channel

  • Conducted an online marathon on VKontakte

  • Created landing pages

  • Made a VSL

  • Created a chain of sales letters
⬤ Leads people confidently

⬤ Has a focus and concentration on the main goal

⬤ Took 4 clients for online personal coaching with checks of 40,000 rubles each even before launching the sales funnel

⬤ Increased the average check by 3 times

⬤ Started collaborating with a clinic for therapeutic fasting and increased income by another 50,000 per month

⬤ Earned $1,500 from a VKontakte group

⬤ Made 458,000 rubles on the first launch
Mikhail Gribanov, Lipetsk

Producing his wife's cosmetics store
$ 3 972
mimimolly.ru
⚫ Was overworked and dreamed of opening a business with his wife that would bring good income to their family

⚫ No backend product in the business, no lead magnet

⚫ No sales funnel or team

⚫ Website traffic to the store, according to Yandex.Metrica, was 51 people per month

⚫ Generated 12 orders per month

⚫ Revenue was 5,680 rubles per month

⚫ Average check — 473 rubles

⚫ Instagram subscribers — 427
Starting point
Endpoint
Result

  • Defined customer profiles

  • Created a customer journey and several sales funnels

  • Set up email marketing

  • Developed a chatbot for social media and messengers subscriptions

  • Created lead products: content checklists, PDF guide, webinar, and arranged products in product matrices

  • Created 2 landing pages for lead products

  • Made 5 backend options

  • Started creating content: for a blog, bots, email, webinar. Wife started doing live broadcasts on Instagram

  • Defined the Straight Line script

  • Developed KPI for the manager

  • Hired an SMM manager and a targeting specialist

  • Started collecting customer reviews and studying their "after" state, creating content based on it

  • Created a unique selling proposition

  • Conducted VK parsing and SEO analysis of the website

  • Analyzed competitors, focused on service and customer care
⬤ Orders per month — from 45 (3x growth)

⬤ Revenue — 107,070 rubles per month

⬤ Average check — 2,680 rubles

⬤ Instagram subscribers — 2,255

⬤ Website traffic to MimiMolly.ru — from 1,000 per month

⬤ Revenue increased 18 times

⬤ Average check increased 5 times

⬤ Feels like a business owner
$ 3 972
prostokina_dina
Dina Prostokina, Kiev

Business Coach
⚫ No clear avatars

⚫ No product line

⚫ Not developed social networks

⚫ Belief that things have to be done quickly
Starting point
Endpoint
Result
  • Created landing page for PC and mobile versions

  • Created logical scheme of the auto-funnel

  • Chatbots were developed for Facebook, Telegram, Viber, VKontakte

  • Targeted advertising was launched on Instagram, Facebook, VKontakte

  • Integration of chatbots with payment systems was completed

  • Analytics was configured to analyze conversion to subscription, subscriber cost, customer cost

  • New belief that things things have to be done qualitatively
⬤ Conducted customer segmentation

⬤ Created a product line from scratch

⬤ Launched Instagram from scratch

⬤ Warmed up Facebook subscribers

⬤ Launched a funnel in the chatbot

⬤ Subscriber cost — 42 rubles

⬤ Conversion to chatbot subscription — 24%

⬤ Webinar viewing conversion — 38%
$ 2 822
Natalia Zherebetskaya, Sovetskaya Gavan

Owner of Children's Center Pchelka
⚫ Overworked, have a team, but did everything herself

⚫ Lack of trust in the team, thought she could do better

⚫ No delegation of tasks

⚫ No sales system, no scripts, no sales department

⚫ No traffic, no work done to attract customers

⚫ Poor customer service: no sales, only information

⚫ Had the belief that we are pushy when trying to close a sale

⚫ Fear of making phone calls

⚫ Lack of understanding of customer needs

⚫ Administrators were paid hourly wages, which did not motivate them to sell

⚫ Teachers did not sell

⚫ $1,700 per month
Starting point
Endpoint
Results
  • Segmented the audience into different segments and profiles

  • Conducted surveys to determine the target audience's goals and pains

  • Created new products at the center based on customer needs

  • Started selling a system for 3.6 months of work instead of hourly rates

  • Hired a sales manager and started making phone calls

  • Created a script and implemented it for phone calls

  • Hired a promoter

  • Created and launched promotions (flyers)

  • Held promotions on Instagram and Facebook channels

  • Implemented sales training for managers

  • Tied KPIs for administrators, teachers, and managers to sales and plan fulfillment
⬤ No restrictions and fears

⬤ Delegated tasks

⬤ Filled up classes for summer camp

⬤ Improved customer service level several times over

⬤ Daily meetings, planning, and strategic meetings

⬤ $3,500 per month
p4elkasvg
Natalya Novikova, St. Petersburg

Professional male stylist
$ 1 933
⚫ Were afraid to sell

⚫ Didn't believe she can raise prices and earn decently

⚫ Shy, unsure

⚫ Believed in her convictions "I am not worthy", "I can't do it"

⚫ Worked in a bank

⚫ Charges 2,000 rubles for a shopping trip with a client and individual wardrobe selection
Starting point
Endpoint
Result
  • Replaced the client's profile: Anton Arkhipov, a man with a $ 5,000 income

  • Created a strong unique personal offer

  • Built a unique sales funnel

  • Improved for the client and developed new company products: from lead product to backend

  • Made a selling VSL, landing page, and sales scripts based on Jordan Belfort's Straight Line
⬤ Sells her services online

⬤ Travels to different cities in Russia

⬤ Selects looks for 30,000 rubles per image

⬤ Earned her first 185,000 rubles in personal income in one month

⬤ Went to study and relax in Cyprus

⬤ Became a speaker at the All-Russian Stylists Conference in Sochi

⬤ Went shopping with several clients in Milan
Yevhenii Churyak, Borispol

Owner of the football club for preschoolers
Result
  • A hatbot for audience attraction was created and launched

  • A manager then follows up with a script and invites for the first free consultation

  • Created landing page

  • Created lead magnet and advertising creatives

  • Advertising budget — 17,900 rubles ($280)

  • Conversion to lead magnet subscription — 57%

  • Number of website visitors, subscriptions — 879

  • Cost per click — 26.4 rubles ($0.41)

  • Number of subscribers in the funnel — 250
  • In Telegram — 41
  • In Viber — 126
  • In Facebook — 83
  • Bought SP — 34
footyballboryspill_bot
Federal Program "You are an Entrepreneur", Moscow
⚫ Task: to create a chatbot and register aspiring entrepreneurs for an event

⚫ conduct a survey

⚫ attract an audience to the event using the chatbot instead of street actions.
Starting point
Endpoint
Results
  • Landing page was created

  • Logical sales funnel scheme was created

  • Chatbots were created for Facebook, Viber, Vk, Telegram

  • Targeted advertising was launched on Instagram, Facebook, Vkontakte, and contextual advertising on Google and Yandex

  • Analytics was set up to analyze conversion to subscription and subscriber costs.
⬤ In 1.5 weeks of advertising, 684 people were registered

⬤ 614 people performed the targeted action (filling out a form, testing)

⬤ Average cost per click on ads — 15.2 rubles

⬤ Cost per subscriber — 69 rubles

⬤ Conversion to chatbot subscription — 22%

⬤ The chatbot conducted 4456 dialogues
LAUNCHES ON AMERICAN AND EUROPEAN MARKETS
Mister X
$ 130 000
⚫ No project plan

⚫ No sales funnel

⚫ Incomplete team

⚫ No presentation

⚫ No copywriting in the funnel

⚫ Weak Instagram warming up of two speakers

⚫ No website

⚫ Payment systems were not connected

⚫ No gamification

⚫ No translator
Starting point
Endpoint
Result
In March 2022, a launch of a foreign blogger and expert with a total audience of 1.6 million subscribers was conducted.

Names cannot be disclosed due to a confidentiality agreement.
A project plan was created

⬤ The launch funnel was outlined

⬤ A team of professionals was assembled in a week

⬤ Copywriting and design of the funnel were done

⬤ Copywriting and design of the presentation for two speakers were done

⬤ A warming-up strategy was set up for the Telegram channel

⬤ Emails for the webinar were created in two languages

⬤ Payment systems were connected

⬤ Warming-up of two speakers was strengthened with triggers

⬤ A system for a giveaway on the webinar was thought out

⬤ A selling website in a foreign language was created

⬤ Work with translation was organized

⬤ The financial result of the launch was $130,000


1061 paid orders
Natalya Popova, Spain

Entrepreneur, sell family bicycles Yuba Bikes
$ 206 773
⚫ Complete chaos in business processes

⚫ Lack of discipline within the entrepreneur's team

⚫ Fear of high ticket sales

⚫ Lack of sales system

⚫ Non-systematic communication with leads

⚫ Additional work

⚫ Small children

⚫ Relatives didn't believe in business success
Starting point
Endpoint
Result
  • Created landing pages in Russian and translated them into Spanish

  • Created sales scripts in Spanish

  • Made a customer profile

  • Made offers for three customer profiles and three relevant lead magnets

  • Created a sales funnel on the Leeloo.ai platform

  • Launched tripwires in the funnel

  • Wrote and translated series of selling emails

  • Implemented checklists for systematic teamwork

  • Hired a sales manager

  • Implemented chat scripts in Spanish

  • Made promotions for trigger events and created offers for the whole family
  • Leads started to receive regular answers to their questions

  • Sales became systematic

  • Understanding of growth points appeared

  • Delegated tasks to the team

  • Time for herself and family appeared

  • Resigned from an unloved job

  • Relationships with relatives improved

  • Started collaborating with wholesale companies

  • Revenue of $ 206,773 in 3 months
Elina Shukh, Poland

Private Polish language school


$ 48 923
⚫ All business processes depended on the leader

⚫ Overload and fatigue

⚫ Team is not self-sufficient

⚫ Problems with task distribution and responsibility between partners and team

⚫ No marketing in the company

⚫ Social media were not developed

⚫ No sales funnel and system

⚫ Low enrollment in learning groups
Starting point
Endpoint
Result
● Conducted customer profile research

● Created a product line for 4 avatars

● Recorded lead magnets in the form of free lessons

● Segmented marketing and attraction into a separate direction

● Created a sales funnel in a chatbot

● Created content series for social media

● Strengthened the main product

● Created new, more attractive offers

● Hired a sales manager

● Created sales scripts

● Implemented checklists for employees

● Distributed responsibilities within the team and among partners
  • Sales became systematic

  • Groups are filled according to plan

  • A lead funnel that generates a flow of customers is created

  • Personal satisfaction

  • Clear marketing plans for the year

  • 4,680,000 rubles in turnover in 2.5 months
Companies that benefited from Christalina's experience
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